11/11/2022 0 Comments Vlive appPooq (Korean) provides Seamless-Streaming, On-Air VOD and Pop-Up Player (Official website of Pooq, 2017). It contains four portions: “Today’s music pick,” “Live music,” “musical events,” and “music ranking.”(SHOWROOM official website, 2017). In SHOWROOM (Japan), fans can enjoy live music shows by their favorite celebrities. KITTYLIVE (Korean) is a platform for broadcasting and watching live music streaming videos, bringing audiences closer to idols with HD video chat (Official website of KITTYLIVE, 2017). The online platforms in Asia that have similar functions are KITTYLIVE, SHOWROOM, IQiyi, and Pooq. Competitors: (The graph was created by DJ Kang at Value Penguin)įrom the graph, we know that Netflix takes up the service in Africa, Australia and South Asia IQiyi occupies China, “V LIVE” is most popular in South Asia, and Showroom takes up Japan. In conclusion, users in Asia use the app more than in the U.S., and the population of Asian countries outside of Korea is more than the portion of Korea.ģ. (Other: 12% Vietnam: 6% Thailand: 6% Taiwan: 4% Singapore: 1% Philippines: 2% Malaysia: 2% Indonesia: 2% Hong Kong: 2% South Korea: 24% Japan: 13% Mainland China: 18% US: 9%) (Sensor Tower, 2017). From the graphic, we can clearly see the percentages of users in each country, especially Asian countries. “Sensor Tower” is a website that analyses a company’s review, audience and revenue. During 2016, the number of “V LIVE” users in the world increased 1.5 times from 16,000 to 24,000 (Sensor Tower, 2017). The global live video streaming platform “V LIVE’s” image has proved its potential to fuel the company’s future growth. In addition, he needed to see their performance (Interview with “V LIVE,” 2017). I had an interview with an employee in the Facebook page, in which he said when he worked for the app, he needed to communicate with translating companies and attributed task to them every day. From multi-cams for each member to external cameras, fans can discover new sides to stars using the various angles available only in “V LIVE+.”Īlmost all of the official music videos have seven languages translation, differing from other music distribution platforms. “V LIVE+” provides HD live video, tons of unreleased trials, hidden videos and private moments, special live, secret stories, and behind-the-scenes stories in download music videos (V LIVE official website, 2017). NAVER has the service,“V LIVE +.” The “V LIVE+” subscription is a special membership system for fans, which allows fans to enjoy premium channel. The more Chemi-beat fans get, the more benefits (“V LIVE” official website, 2017). Also, by following channels of celebrities and watching videos, it is a way to increase Chemi-beat. Celebrities can reply to them on “V LIVE” later. It doesn’t own songs, it is a platform that allows musicians to broadcast their music videos, concerts and daily life.īy using their phones, fans can follow their favorite musicians, watch their music videos, and use comments and ‘hearts’ to share thoughts and feelings with others on “V”.įans can express feelings to celebrities through chat messages and heart icons. “V LIVE” is a live music video platform for K-pop bands and individuals. NAVER is the fifth most used search engine in the world, following Google search, Yahoo!, Baidu and Bing (NAVER Corporation, 2017). According to “ Pitchone”, NAVER handled 48% of web searches in South Korea in 2016. NAVER is a popular web portal in South Korea. In 2013, Lee Hae-jin, the chairman of NAVER, saw his stake value hover above 1 trillion KRW (US $939.4 million) on the back of its messenger service LINE. Entertainment are Line Corporation, NAVER, and “V LIVE.” LINE is a smartphone, PC, and Mac app which allows users in 230 countries to make calls and message. The company was set up in June 1999, focusing on services like “Online Search Portal,” and “Mobile Messenger Platform.” It has branch offices in Japan, the U.S., the U.K., China, Vietnam, Taiwan and Thailand. Its headquarters are located in Seongnam-si, Gyeonggi-do, South Korea. It has now become one of the mainstream live music video apps of K-pop all around the world. “ V LIVE+,” “ Multicam,” “ V STORE,” and “ V Fansubs” services add life to the app, which are backed by NAVER’s cutting-edge video technologies (V LIVE official website, 2017). The global live video streaming platform “V LIVE” has about 575 channels now after starting with 260 channels. The app allows celebrities to broadcast live music engaging viewers all over the world. The first version 0.0.9 was released on August 3rd, 2015 (Apple store, 2017). In this circumstance, “ V LIVE” by NAVER Corp. Jiayin Zhao TRF 635 Industry Force Assignment #1 Final versionĭistribution and Exhibition in Music Industry: The “V LIVE”Īs the popularity of K-pop grows, there is an increased need for people all around the world to appreciate music live.
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